PMG
The previous site was outdated, frequently broken, and failed to represent PMG's growth and capabilities to prospective clients and partners. This redesign brought the firm's digital presence in line with their real-world reputation.
Discovery
PMG was growing into a larger firm but their website didn't reflect it — the site was outdated, broke frequently, and their capabilities weren't communicated correctly to clients and partners viewing it. Spoke with the entire team to locate specific pain points and researched the biggest firms in the space including Turner Construction, PBK, and AECOM to understand how industry leaders present their work online.
Wireframe
Started with user flow mapping to understand what a prospective client or partner looks for when visiting the site, then built the sitemap around that flow. Key design decisions included rebranding with digitally-forward colors and introducing a secondary color — orange — inspired by Turner's approach, which adds depth and subtly directs users toward actions PMG wants them to take.
Prototype
Built the wireframe first, then the component library and branding assets, then assembled page by page using photography and section compositions. The biggest challenge was finding a platform that non-technical team members could maintain and update independently. Framer's headless CMS solved this — the team can manage content without touching code.
Ship
The site is live at pmgunited.com and undergoes continuous iteration. Key features include project pages that function as experience case studies, a welcoming mobile-responsive hero section, a careers page, and a refreshed brand identity where orange represents safety — a core part of PMG's values — while complementing the primary blue and grounding the site in the construction industry.
